Examlex
8-31 If the average maturity of assets is 4 years and the average maturity of liabilities is 4 years,then the FI has no interest rate risk exposure.
Tornado
A violently rotating column of air extending from a thunderstorm to the ground, capable of causing significant destruction.
Visual Customer Journey Map
A graphical representation of the complete experience a customer has with a company, from initial awareness to post-purchase interactions, highlighting key touchpoints.
First Touchpoint
The initial point of contact between a brand or company and a potential customer.
Calculating Market Size
The process of estimating the total potential sales revenue or volume in a given market for a product or service.
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