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1-60 The reason FIs can offer highly liquid,low price-risk contracts to savers while investing in relatively illiquid and higher risk assets is
Retail Stores
Physical or online outlets that sell goods directly to consumers for personal or household consumption.
Behavioral Economist
An economist who studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.
Individual Decision Making
The process by which an individual selects among alternative choices based on preferences, resources, and information.
Costly Temptations
Expenses incurred from yielding to desires that can lead to negative financial consequences.
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