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A manufacturer of peripheral devices for PCs decides to try and capture some of the PC gaming market by creating gaming versions of its traditional peripheral devices.It decides to start with a gaming version of its standard keyboard,increasing the number of macro keys,adding a small LCD screen to display game data,and giving the user the ability to backlight keys in different colors.If this device is a success,the manufacturer plans to release gaming versions of its trackballs and other peripherals.What option is the manufacturer gaining by the release of the new keyboard?
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