Micha Offers to Pay an Investor of a Lump Sum

question 54

Multiple Choice

Micha offers to pay an investor of a lump sum in her business today $1000 in one year's time,$2000 in two years' time,$3000 in three years' time and $4000 in 4 years' time.If the interest rate is 8%,what is the minimum value of the lump sum she must ask of an investor if the net present value (NPV) is to be equal to zero?

• A)$6,660.02
• B)$6,836.34
• C)$7,962.22
• D)$8,468.56
• E)$7,350.30

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Definitions:

Benefit Segmentation

A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.

Geodemographic Segmentation

A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.

Loyalty Segmentation

The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.