Which of the Following Illustrates a Low-Cost Leadership Strategy

question 116

Multiple Choice

Which of the following illustrates a low-cost leadership strategy?

• A)CGlass sells inexpensive, fashionable eyewear in comparison with its competitors.
• B)Brown Valley offers huge discounts on bulk purchases from its retail outlets.
• C)Clay Mansion imports ceramic vases from Europe and Asia.
• D)Felt sells consumer durables through franchise outlets.

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Definitions:

Product-line Extension

This refers to the process by which a company introduces additional items in the same product category under the same brand, often to target a new segment or increase market share.

E-reader

A portable electronic device designed specifically for reading digital books and periodicals.

Target Market

The specific group of consumers at which a company aims its products and services, identified through characteristics like demographics, behaviors, and needs.

Product Line

A series of related products offered by a single company designed to serve a particular customer need or market.