A Firm Whose Primary Business Is in a Line of Regional

question 61

Multiple Choice

A firm whose primary business is in a line of regional grocery stores would be most likely to have to include which of the following facts,if TRUE,in the firm's management discussion and analysis (MD&A) ?

• A)that a large number of funds were allocated to advertising to increase awareness of the firm's brand in new areas it had expanded into this year
• B)that some senior members of the management team have retired in this financial year
• C)that the company has lost a class action suit brought against the firm by its employees and is expected to have to pay a large amount of damages
• D)that the firm has plans to expand into the organic food business in the next financial year by purchasing several small organic food retailers
• E)that food prices have increased,increasing the firm's costs

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Definitions:

Marketing Concept

The business ideology that focuses on identifying and meeting the needs and wants of customers through the product or service being sold.

Satisfying Needs

The fulfillment of a requirement, necessity, or desire through the use or consumption of products or services.

Social Media Sites

Online platforms where users can create, share, or exchange information, ideas, and pictures/videos in virtual communities.

Business World

Refers to the global environment comprising all individuals, companies, organizations, and activities involved in the production, distribution, and consumption of goods and services.