Lululemon Athletica Is Considering Introducing a New Line of Yoga

question 32

Multiple Choice

Lululemon Athletica is considering introducing a new line of yoga wear that is expected to increase the company's sales by $10 million in the first year,and growing by 3% every year thereafter.If the cost of introducing the new product line is $40 million today,and Lululemon's WACC is 9.4%,what is the NPV of the project?

• A)$196.25 million
• B)$66.38 million
• C)$116.25 million
• D)$468.75 million
• E)$319.15 million

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Definitions:

Decision-Making

The process by which individuals or groups select a course of action from among multiple alternatives.

Accountability

The obligation to explain, justify, and take responsibility for one's actions to someone who is entitled to ask.

Evaluation

The systematic determination of a subject's merit, worth, and significance, using criteria governed by a set of standards.

Responsibility

The duty or obligation to perform or complete a task, often with an understanding of the moral, legal, or social consequences of failure to do so.