Examlex
Market interest is alternatively known as effective interest.
Cognitive Dissonance Theory
A psychological theory that suggests that we experience discomfort or dissonance when our beliefs, ideals, or actions are in conflict, leading to an internal drive to reduce the dissonance.
Belief Perseverance
The finding that once beliefs form, they are resistant to change, even if the information on which they are based is discredited
Effort Justification
A phenomenon whereby individuals rationalize the effort and resources they put into achieving a goal by increasing their appreciation or valuation of the goal, especially when the effort was substantial.
Belief Perseverance
The psychological phenomenon where individuals cling to their initial views or explanations despite the confrontation with new, contradictory information.
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