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Research and development costs incurred by a company should be:
Required Rate Of Return
The lowest yearly percentage gain necessary to attract individuals or organizations to invest in a specific security or project.
Deflation
A decrease in the general price level of goods and services over a period, leading to increased purchasing power of money.
Market Risk Premium
The additional return an investor demands for taking on the risk of investing in the stock market over a risk-free rate.
Beta
A measure of the volatility, or systematic risk, of a security or portfolio compared to the entire market.
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