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Under a perpetual inventory system, when a sale is made:
Price Elasticity
A measure of how much the quantity demanded of a good changes in response to a change in its price.
Revenue
The total income generated from normal business operations, such as sales of goods or services, before any expenses are deducted.
Firm Increases Price
A strategic decision by a company to raise the selling prices of its products or services, possibly due to increased costs or in response to high demand.
Rational
Referring to thinking or decision-making that is based on logic or reason rather than emotions.
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