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On July 16, 2011, Martson and Co. made the following journal entry: Martson and Co. is using the _________ Inventory system.
Segment Customers
The practice of dividing a business's total customer base into smaller groups based on particular criteria such as needs, characteristics, or behaviors to tailor marketing and service approaches.
Developing Markets
Those markets in countries that are in the process of rapid industrialization, offering growth opportunities but also posing risks due to their emerging nature.
Omni-Channel
A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
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