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Under the allowance method, the entry to record the bad debts estimate includes a debit to:
Market Share
The percentage of total sales or revenue generated by a company or product in a particular market compared to its competitors.
Market Potential
The maximum total sales revenue of all providers within a specific market, assuming complete saturation and optimal selling conditions.
Sales Forecast
The quantity of products a business plans to sell during a future time period.
Market Segmentation
Breaking down populations of people into groups, or target markets.
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