Examlex
The operating cycle is the time required to:
Trade Shows
Events where companies within a specific industry showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
B2B Sales
Business-to-Business sales involve transactions between two companies, rather than between a company and individual consumer.
Preapproach Stage
The stage in the selling process where the salesperson gathers information and prepares for a sales presentation.
Personal Selling Process
A direct method of selling where a salesperson personally presents products or services to potential customers with the aim of making a sale.
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