E-Marketing Information Systems Provide Extensive Tracking Capabilities by Embedding in the HTML

question 83

Multiple Choice

E-marketing information systems provide extensive tracking capabilities by embedding in the HTML email a ________.

• A)web trojan
• B)web beacon
• C)server log
• D)web log

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Definitions:

Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, typically visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Variable Costs

Costs that vary directly with the level of production or the volume of services provided.

Gross Domestic Product

The total market value of all goods and services produced within a country in a specific time period, serving as a broad indicator of its economic health.

Unemployment Rate

The ratio of the number of people classified as unemployed to the total labor force.