Assume That a Company Has Only Four Customers: A, B

question 50

Multiple Choice

Assume that a company has only four customers: A, B, C, and D. The accounts receivable balance in the general ledger is $7,983 and the accounts receivable subsidiary ledger of customers A, C, and D have $1,246, $2,596 and $3,240 respectively. Calculate the amount in the accounts receivable subsidiary ledger account of customer B.

• A)$7,082
• B)$2,147
• C)$1,391
• D)$901

---

Definitions:

Psychological Influences

Psychological influences are factors related to individual mental processes and characteristics that affect their purchasing behavior and decision-making.

Situational Influences

External factors that affect consumer behavior at the time of purchase, such as physical environment, social surroundings, and time.

Selective Retention

The process by which individuals remember only information that reinforces their personal beliefs and attitudes, ignoring contradictory evidence.

Postpurchase Stage

The phase after purchasing a product or service where consumers may evaluate their decision, experience satisfaction or dissatisfaction, and engage in behavior such as feedback or repurchase.