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In common with other intangible assets, goodwill must be amortized each year.
Organizational Rituals
Repeated and symbolic activities that reinforce an organization’s values and corporate identity.
Organizational Stories
Are narratives shared among members of an organization that embody its values, history, and culture.
Performance Standards
The expected levels of performance that set the benchmarks for quality or success in work tasks or goals.
Organizational Culture
The shared values, beliefs, and practices that shape the behavior and attitudes of individuals within an organization, influencing its functioning and performance.
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