Examlex
An expenditure which increases the capacity or efficiency of a plant asset or which extends the asset's life is known as a revenue expenditure.
Integrated Marketing Communication
A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.
IMC
Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.
Cost-Per-Click
A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.
Revenue Model
A key component of the business model that identifies how the company will earn income and make profits.
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