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The Click-Through Rate (CTR)is Computed as ________

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The click-through rate (CTR) is computed as ________.


Definitions:

Chameleon Effect

The unconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners.

Groupthink

The mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Informational Social Influence

The process of changing one's behavior to match the responses of others, believing that their interpretation of an ambiguous situation is more correct.

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