________ Is a Statistical Technique That Reveals Customer Behavior Patterns

question 29

Multiple Choice

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

• A)What-if analysis
• B)Competitor analysis
• C)Market basket analysis
• D)Goal-seeking analysis

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Definitions:

Experience Properties

Characteristics of a product or service that can only be discerned after purchase or during consumption.

Tangible Goods

are physical items that can be seen, touched, and owned, such as electronics, clothing, and furniture, as opposed to services or digital goods.

Prepurchase Evaluations

The process by which consumers assess and consider various products, brands, or services before making a purchase decision.

Search Credence Properties

Attributes of a product or service that are difficult to evaluate even after purchase and consumption, often requiring expertise or significant experience to assess.