________ Refers to How Long Visitors Remain at a Particular

question 72

Multiple Choice

________ refers to how long visitors remain at a particular website.

• A)Volatility
• B)Convergence
• C)Content adjacency
• D)Stickiness

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Definitions:

Stimulus Substitution

A theory in classical conditioning suggesting that the conditioned stimulus acts as a substitute for the unconditioned stimulus, eliciting the same response.

Counterconditioning

A behavior therapy technique that involves teaching the client to replace a negative response to a stimulus with a positive response.

Behavioral Contrast

The phenomenon where the rate of response varies according to a change in reinforcement conditions for one of two or more behaviors.

Sensory Preconditioning

A learning process where two neutral stimuli are paired together before one of them is paired with an unconditioned stimulus, affecting response to the second stimulus.