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Brad, one of the managers of a multi-national company, is responsible to generate revenues and control costs in order to increase the operating income of his division. However, he is not concerned with investment-related decisions. Brad is most likely to be the manager of a(n) :
Marketing Exchanges
Transactions in which values are exchanged between a buyer and a seller, typically involving products, services, and/or information.
B2B
Business-to-Business, a type of commercial transaction between businesses, such as one involving a manufacturer and wholesaler or a wholesaler and retailer.
C2C
Consumer-to-consumer, a business model whereby consumers trade with each other, typically through an online platform.
B2C
Business-to-Consumer (B2C) refers to the process of selling products and services directly from businesses to the end-users or consumers.
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