Gotham Products Is a Price-Taker and Uses Target Pricing

question 40

Multiple Choice

Gotham Products is a price-taker and uses target pricing. Gotham has just done an analysis of their revenues, costs and desired profits, and has calculated its target full product cost. Please refer to the following information: Actual costs are currently higher than target full product cost. Assuming that fixed costs cannot be reduced, how much is the target variable cost?

• A)$180,000
• B)$300,000
• C)$220,000
• D)$500,000

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Definitions:

Sales Budget

An estimate of the expected sales revenue and the allocation of resources needed to achieve these sales over a specific period.

Master Budget

A comprehensive financial planning document that consolidates all of an organization's budgets, including income, expenses, and capital.

Budgeted Balance Sheet

A financial report projected for the future that outlines a company's expected financial position, including assets, liabilities, and equity at a specific time.

Selling Expense Budget

A projection of the costs associated with selling a product or service, including advertising, sales staff salaries, and commissions.