Johnson Scooter Company Is Considering Whether or Not to Expand

question 178

Essay

Johnson Scooter Company is considering whether or not to expand into a new area of the United States. They produce high-performance gas scooters with moderate gas mileage, but have developed a new battery technology that combines a small amount of electrical energy with the existing gas power. This new technology will significantly increase the fuel economy of their bikes. They will need to spend $5,075,000 to retrofit a building to incorporate the new fuel-saving technology. New worker training will cost $1,984,000. Other expenses involved to set up and run the new plant are $332,000. The CEO anticipates that, with gas price increases, the profit potential of this expansion is $7,588,000. Do the benefits outweigh the costs, or do the costs outweigh the benefits, and by how much?

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Definitions:

Julian Rotter

An American psychologist known for his development of social learning theory and the concept of locus of control.

Personality Theory

A framework or model designed to explain and predict individual behavior and psychological processes based on characteristic patterns of thoughts, feelings, and behaviors.

Personality Development

The continuous growth and change in personality traits throughout an individual's life.

Social-cognitists

Theorists who emphasize the role of cognitive processes in understanding social behavior, focusing on how people perceive, interpret, and respond to their social environments.