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When using cost-plus pricing, the markup is added to the job cost to help
Cost of Equity
The return that investors require for investing in a company's equity, often estimated using models such as the Capital Asset Pricing Model (CAPM).
Present Value
The current value of a future amount of money or stream of cash flows given a specified rate of return.
Growth Opportunities
The potential for business expansion, revenue increase, or higher profits due to internal strategies or external conditions in the market.
Free Cash Flow
The amount of cash generated by a company after accounting for capital expenditures, essential for maintaining or expanding the asset base.
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