Jackie's Snacks sells fudge, caramels, and popcorn. It sold 8000 units last year. Popcorn outsold fudge by a margin of 2 to 1. Sales of caramels were the same as sales of popcorn. Fixed costs for Jackie's Snacks are $15,000. Additional information follows: 
The weighted average contribution margin for the three products of Jackie's Snacks is
Definitions:
Management Tools
Instruments, techniques, or software used to improve business efficiency, manage projects, and achieve organizational goals.
Strategic Marketing Process
A methodical approach involving the analysis, planning, implementation, and control of marketing efforts to achieve organizational objectives.
Market-Product Focus
A strategic approach focusing on specific markets and product lines to meet customer needs effectively.
Perceptual Maps
A visual tool used in marketing to display the perceptions of customers or potential customers regarding products, brands, or companies on various dimensions.
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