All of the Following Factors Affect the Amount a Customer

question 244

Multiple Choice

All of the following factors affect the amount a customer is willing to pay for a product, except

• A)the selling company's costs.
• B)the competition's price.
• C)the product's uniqueness.
• D)general economic conditions.

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Definitions:

Diversification

A strategy of investing in a variety of assets to reduce risks associated with any single investment.

SWOT Analysis

A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

External Consideration

The evaluation of external factors or circumstances that might affect decisions, actions, or outcomes.

Positioning Activities

Marketing efforts aimed at shaping the perception of a product or brand in the target market's mind, relative to the competition.