If a Product Has a Negative Contribution Margin, It Should

question 252

True/False

If a product has a negative contribution margin, it should not be discontinued.

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Definitions:

Transferred Excitation

a psychological phenomenon where arousal from one situation is carried over and influences reactions in another situation.

Emotional Reaction

An individual's immediate expressive response to a significant event, influenced by their personal feelings.

Leftover Arousal

The residual physiological and emotional arousal that persists after the initial stimulus or event has concluded.

Self-Regulatory Perseveration Theory

A theoretical framework that explains how individuals persist in self-regulation towards goals even in the face of obstacles or failure.