The Use of Return on Investment (ROI)as a Short-Term Performance

question 204

True/False

The use of return on investment (ROI)as a short-term performance measure may lead managers to reject projects that may be profitable for the company as a whole.

Recognize the principles and effects of employee training on organizational outcomes.

Understand the characteristics of enlightened workplace environments and McGregor’s theories.

Differentiate between effective and ineffective leadership practices.

Acknowledge the role of personal communication and active listening in leadership.

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Definitions:

Breach Of Security

An incident that results in unauthorized access or damage to information systems, potentially compromising confidential, sensitive, or protected information.

CRM Systems

Customer Relationship Management Systems are digital platforms that help businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Customer Data

Information collected about customers, including demographics, purchasing history, preferences, and behaviors, used to tailor marketing strategies.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to a motivation to reduce the inconsistency.