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Operations is one factor of the financial perspective of the Balanced Scorecard.
Better Cotton Initiative
A global, non-profit organization seeking to improve cotton production standards for the environment, farming communities, and the economies of cotton-producing areas.
Environmental Marketing
A marketing strategy that emphasizes a company's commitment to sustainability and environmentally friendly practices in its products, services, and operations.
Carbon Footprint
measures the total greenhouse gas emissions caused directly or indirectly by an individual, organization, event, or product.
Sustainable Marketing
An approach to marketing that seeks to meet the needs of the present without compromising the ability of future generations to meet theirs, focusing on environmental, social, and ethical considerations.
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