Ravi Is an Account Executive at the Ad Agency Rowland

question 103

Multiple Choice

Ravi is an account executive at the ad agency Rowland Clarkson. He organizes an after-action review for a recent advertising campaign that the agency worked on. Which of the following is the most likely objective of the review?

• A)scheduling the production of the advertising campaign
• B)assigning resources for the advertising campaign
• C)addressing the billing and other accounting aspects for the advertising campaign
• D)assessing the advertising campaign to determine lessons and achievements for the agency

---

Definitions:

Economic Behavior

The study of how individuals, businesses, and governments make choices on allocating resources to satisfy their wants and needs.

Narrowly Self-Interested

Acting with only one's immediate personal benefit in mind, often disregarding the well-being or interests of others.

Behavioral Economists

Researchers who study the effects of psychological, cognitive, and emotional factors on economic decision-making.

Giving To Charity

The act of donating money, goods, or time to support those in need or to promote a cause.