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A vintner is deciding when to release a vintage of sauvignon blanc. If it is bottled and released now, the wine will be worth $2.2 million. If it is barrel-aged for a further year, it will be worth 20% more, though there will be additional costs of $500 000. If the interest rate is 7%, what is the difference in the benefit the vintner will realise if he releases the wine after barrel-aging it for one year or if he releases the wine now?
Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
Restructuring
Thinking about a problem in a new way in order to solve it.
Using Analogies
The process of explaining a concept or idea by comparing it with something else that is more familiar or easier to understand.
General Intelligence
The theory that one common factor underlies intelligence.
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