Examlex
Which of the following statements is FALSE?
Occasion Segmentation
The process of dividing the market into segments based on the different occasions when buyers identify they need a product, decide to purchase, or use the product.
Valentine's Day
A holiday observed on February 14th each year, celebrated in many countries around the world, dedicated to expressing love and affection towards partners, family, and friends.
Easter
A significant Christian holiday commemorating the resurrection of Jesus Christ, also celebrated with various secular traditions such as egg hunting.
Geographic Segmentation
A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.
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