Use the Figure for the Question(s)below

question 18

Multiple Choice

Use the figure for the question(s) below.
-A maker of computer games expects to sell 500 000 games at a price of $49 per game. These units cost $12 to produce. Selling, general, and administrative expenses are $1.2 million and depreciation is $280 000. What is the EBIT break-even point for the number of games sold in this case?

• A)$40 000
• B)$24 865
• C)$30 192
• D)$30 204

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Definitions:

Brand Revitalization

The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.

BrandAsset Valuator

a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.

Co-Branding

A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.

Consumer Value

The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.