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Big Cure and Little Cure are both pharmaceutical companies. Big Cure presently has a potential 'blockbuster' drug before the Therapeutic Goods Administration (TGA) waiting for approval. If approved, Big Cure's blockbuster drug will produce $1 billion in net income for Big Cure. Little Cure has 10 separate, less important drugs before the TGA waiting for approval. If approved, each of Little Cure's drugs would produce $100 million in net income for Little Cure. The probability of the TGA approving a drug is 50%.
-What is the expected payoff for Little Cure's 10 drugs?
Mutually Beneficial Exchange
An interaction or transaction that provides value or advantage to all parties involved.
Brand Socialization
A measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
Communities of Practice
Groups of people who share a concern or a passion for something they do and learn how to do it better through regular interaction.
Communities of Interest
Groups of people who share a common interest, passion, or goal, and come together to share information and ideas.
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