The Digital Revolution Introduced All of the Following Dramatic Changes

question 61

Multiple Choice

The digital revolution introduced all of the following dramatic changes into the business environment, except:

• A) marketers are facing much greater difficulty in obtaining large amounts of information on their customers.
• B) marketers are able to reach their customers more easily and efficiently.
• C) marketers can gather complex and valuable data on consumers' buying patterns and personal characteristics.
• D) organisations are able to provide much higher levels of customisation in their offerings.

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Definitions:

Cognitive Ability Test (CogAT)

A standardized test designed to measure students' reasoning abilities in the areas of verbal, quantitative, and non-verbal (or spatial) reasoning.

Standard Error of the Estimate

A statistical measure that indicates the accuracy with which a sample represents a population.

GPA

Grade Point Average, a standardized measure of academic achievement within a specific period, calculated by dividing the total amount of grade points earned by the total amount of credit hours attempted.

Norm Referencing

A method of scoring in which test scores are compared to a group of other scores called the norm group.