The Major Deterrent to the Implementation of the Societal Marketing

question 40

Multiple Choice

The major deterrent to the implementation of the societal marketing concept is:

• A) unethical consumer behaviour.
• B) the lack of ethics training in business schools today.
• C) the general deterioration of morals in Australian society.
• D) the short-term orientation by which most companies are managed.

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Definitions:

Distributive Unfairness

The perception that the outcomes or rewards one receives are not proportionate to the contributions made or effort expended, compared to others.

Procedural Fairness

The fairness attributed to the processes that lead to outcomes, emphasizing transparency, and consistency in decision-making.

Interactional Fairness

Interactional fairness involves the quality of interpersonal treatment individuals receive when procedures are implemented, emphasizing respect and information conveyance.

Positive Emotions

Feelings that are generally pleasant in nature, such as happiness, joy, enthusiasm, and love, contributing to overall well-being.