The Discipline of Consumer Behaviour Has Been Strongly Influenced By

question 65

Multiple Choice

The discipline of consumer behaviour has been strongly influenced by:

• A) companies' need to focus on the features of products to satisfied consumers.
• B) the fields of psychology, sociology and anthropology.
• C) the Japanese and other international competitors producing better products.
• D) the major differences between the needs of personal and organisational consumers.

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Definitions:

Secondary Sexual Characteristic

Physical traits that are not directly involved in reproduction but distinguish the sexes of a species, such as body hair in humans or plumage in birds.

Hermaphroditism

Reproduction in which a single individual produces both eggs and sperm.

Rhythm Method

A method of contraception based on avoiding intercourse during the period of a woman's cycle when she is most likely to conceive.

Spermicidal Foam

A contraceptive foam containing chemicals that kill sperm, inserted into the vagina before intercourse to prevent pregnancy.