An Organisational Consumer

question 78

Multiple Choice

An organisational consumer:

• A) only purchases goods but not services.
• B) purchases products used in making other products.
• C) is an end user.
• D) could be any of these.

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Segment Profitability

The measure of profit or loss generated by a specific market segment, indicating its financial viability.

Marketing Strategy

A business's overall game plan for reaching potential consumers and turning them into customers of their products or services.

Office Supplies

Items and equipment used in offices for proper functioning and operations, including stationary, computers, and furniture.