Which of the Following Is an Example of the Marketing

question 63

Multiple Choice

Which of the following is an example of the marketing concept?

• A) Ferdinand Porsche creating a 'people's car', The Volkswagen which was produced intensively in a cheap and efficient manner.
• B) A funeral insurance company aggressively advertising its policy options on television to a wide variety of consumers.
• C) A modern technology company creating a new mobile device to suit the wants and needs of the population.
• D) Qantas offering and emailing specialised deals to their frequent flyer customers suited to their individual needs.

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Definitions:

Reasonable Person

A legal standard used to represent how a typical person, with ordinary prudence, would act in certain circumstances.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.

Injury To Reputation

Harm caused to a person's or entity's good name, professional standing, or respect in the community, often due to false statements or actions.

Competing Software

Software products that offer similar features and are in direct competition with one another in the marketplace.