The Discipline of Consumer Behaviour Has Been Strongly Influenced By

question 65

Multiple Choice

The discipline of consumer behaviour has been strongly influenced by:

• A) companies' need to focus on the features of products to satisfied consumers.
• B) the fields of psychology, sociology and anthropology.
• C) the Japanese and other international competitors producing better products.
• D) the major differences between the needs of personal and organisational consumers.

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Definitions:

Restricted Fund

Funds that are earmarked for a specific purpose by the donor or governing body and cannot be used for general expenses.

Capital Fund

A reserve of capital that can be used for investment, growth, or to cover future liabilities or expenditures.

General Fund

The primary operating fund of a government, covering most common services.

Amortization

The gradual reduction of the cost of an intangible asset over its useful life or the process of spreading loan payments across multiple periods.