Astute Marketers Realise That in Order to Outperform the Competition

question 20

Multiple Choice

Astute marketers realise that in order to outperform the competition, they must achieve full profit potential from each and every customer by viewing each customer as a(n) _____ rather than a _____.

• A) product; person
• B) relationship; transaction
• C) opportunity; possibility
• D) profit; loss

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Definitions:

Criminal Record

A formal record of an individual’s past criminal convictions and charges.

Relevant Evidence

Evidence tending to prove or disprove the fact in question. Only relevant evidence is admissible in court.

Direct Evidence

Evidence that directly establishes the existence of a fact.

Circumstantial Evidence

Indirect evidence offered to establish, by inference, the likelihood of a fact that is in question.