Lexus Claims to Deliver Its Buyers Quality, Zero Defects in Manufacturing

question 23

Multiple Choice

Lexus claims to deliver its buyers quality, zero defects in manufacturing, and superior and personal post-purchase service. This is an example of (a) :

• A) quality control management.
• B) corporate futuristic vision.
• C) customer satisfaction guarantee.
• D) value proposition.

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Definitions:

Realistic Claims

Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.

Routine Decision Making

The process of making habitual or automatic choices with minimal effort or thought, typically for low-cost and frequently purchased items.

Selective Retention

A psychological process wherein individuals remember information that is most relevant or meaningful to them while ignoring or forgetting less significant details.

Purchase Dissonance

The feeling of regret or anxiety after making a significant purchase, wondering if the right decision was made.