It Is Important to Retain Customers and Keep Them Highly

question 70

Multiple Choice

It is important to retain customers and keep them highly satisfied for several reasons, except:

• A) it is usually more expensive to win new customers than to keep existing ones.
• B) to avoid negative word-of-mouth.
• C) a satisfied customer is a repeat customer.
• D) satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand.

---

Definitions:

College Degree

A formal recognition of the completion of a specific program of studies at a college or university.

Unemployment Rate

The proportion of the workforce that is unemployed and actively seeking work.

Opportunity Cost

The cost of missing out on the second best choice while making a decision.

Coconuts

Tropical fruits with a hard outer shell, edible white flesh, and clear liquid inside, often used in cooking and as a beverage.