Studies Have Shown That Small Reductions in Customer Defections Produce

question 50

Multiple Choice

Studies have shown that small reductions in customer defections produce significant increases in profits because of all of the following reasons except:

• A) loyal customers buy more products.
• B) loyal customers are less price-sensitive.
• C) loyal customers pay less attention to competitors' advertising.
• D) loyal customers will not mind paying higher prices than new customers.

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Definitions:

Apoptosis

A process of programmed cell death that occurs in multicellular organisms, enabling the removal of cells that are no longer needed or are a threat to the organism.

Telomeres

The protective caps at the ends of chromosomes that prevent the loss of genetic information during cell division.

Barr Bodies

Inactive X chromosomes present in the nuclei of female cells, visible as dense spots, and used in genetic and gender testing.

mRNA

Messenger RNA, a type of RNA that carries genetic information from DNA to the ribosome, where it specifies the amino acid sequence of the protein products of gene expression.