Examlex
Which of the following statements is FALSE?
Market Development
The process of entering new markets or increasing sales in existing markets through strategic marketing efforts.
Market Penetration
The degree to which a product or service is recognized and purchased by customers in a particular market, often used as a measure of success.
Product Development
The process of designing, creating, and marketing new products or improving existing ones to satisfy customer needs and gain a competitive advantage.
Diversification
A risk management strategy that mixes a wide variety of investments within a portfolio.
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