The Fact That a Large Company Can Enjoy Savings from Producing

question 28

Multiple Choice

The fact that a large company can enjoy savings from producing goods in high volume that are not available to a small company is called

• A)economies of scope.
• B)economies of scale.
• C)vertical integration.
• D)horizontal integration.

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Definitions:

Standardized Marketing

A marketing strategy that uses uniform campaigns and messages across different markets and regions, often utilized by global brands.

Political Structures

The organizational framework of a government, detailing how power is distributed (e.g., federal vs. unitary structure) and the branches of government (e.g., executive, legislative, judiciary).

International Expansion

The process by which a business extends its operations and market reach beyond its home country to enter and establish itself in foreign markets.

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, interests, needs, or location.