Segmentation Based on One Variable Is Rarely Used and Nearly

question 34

Multiple Choice

Segmentation based on one variable is rarely used and nearly all segmentation plans are in the form of:

• A) dual variable segmentation.
• B) hybrid segmentation.
• C) complex segmentation.
• D) triple variable segmentation.

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Definitions:

Acceptance

In contract law, the expression by the offeree of their agreement to the terms of the offer, forming a legally binding contract.

Merchants

Businesses or individuals engaged in the sale of goods, particularly in a specialized market.

Communication

In a contract, an offer made to the offeree or the offeree’s agent.

Consumer Lease

is a contract where an individual leases goods for personal, family, or household purposes for a set period of time.