When Segmenting Their Customers Based on Usage, Which of the Following

question 44

Multiple Choice

When segmenting their customers based on usage, which of the following action should marketers undertake for low current share, high consumption customers (LowHighs) ?

• A) Chase.
• B) Tickle.
• C) Stroke.
• D) Starve.

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Definitions:

Individualism-collectivism

A dimension of cultural variation that contrasts the emphasis on personal achievements and rights (individualism) with the focus on group goals and interdependence (collectivism).

Comparative Management

The study of how management practices differ among countries and cultures.

Time Orientation

The degree to which a society emphasizes short-term or long-term goals.

Hofstede's Framework

A model that identifies and analyzes six dimensions of national culture that affect people's work-related values and behavior.