Which of the Following Statements About the VALS Framework Is

question 3

Multiple Choice

Which of the following statements about the VALS framework is not true?

• A) There are eight segments which divide consumers in terms of their primary motivations and level of resources.
• B) VALS explains why different types of consumers often exhibit the same behaviours for different reasons.
• C) The three primary motivations are taken from Freudians consumer theory.
• D) 'Resources' (High to Low) refers to the range of psychological, physical, emotional, demographic and socioeconomic means and capacities that consumers have to draw upon.

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Definitions:

Consumers

Individuals or entities that purchase goods and services for personal use or consumption.

External Costs

Costs incurred as a result of an economic activity that affects third parties who did not choose to incur that cost.

Free Enterprise

An economic system where private businesses operate in competition, largely free of state control, with the prices of goods and services determined by the open market.

Capital

Financial assets or the financial value of assets, such as buildings, machinery, and equipment, used to produce goods and services.