Hasbro, the Makers of the Popular Board Game Monopoly Brought

question 58

Multiple Choice

Hasbro, the makers of the popular board game Monopoly brought out a Russian version of the game including Russian street references and adding Russian bear tokens is an example of Hasbro successfully:

• A) understanding the Russian market.
• B) differentiating between Russians and Americans.
• C) using psychographic personality and lifestyle basis of segmentation.
• D) using sociocultural and cross-cultural affiliation basis for segmentation.

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Definitions:

Opportunity Cost

The cost of the next best alternative foregone when making a decision.

Specialization

A focus on a narrow area of knowledge or skill, leading to greater efficiency and expertise in that area.

Farmer

An individual who engages in the act of agriculture, raising living organisms for food or raw materials.

Rancher

An individual responsible for the ownership or operation of a ranch, which is a property dedicated to breeding and raising animals like cattle or sheep, primarily for producing meat or wool.